For the first time, all attendees will receive a complementary one-year "iMembership" to the Gospel Music Association which includes the privilege of voting in the annual GMA Dove Awards. As an added incentive for early registration, anyone who registers for IMMERSE before December 31 of this year will be allowed to vote in the 43rd Annual GMA Dove Awards.

Up and coming indie artists, songwriters and future business leaders will all find something to gain from the event which offers unparalleled training, intimate concerts, professional feedback and individual opportunities to connect with music experts. IMMERSE aims to continue to create a sense of community and camaraderie among the attendees and professionals who seek to spread the Gospel through music.

Along with new incentives, IMMERSE will be held at Rocketown in downtown Nashville. Founded by Christian music icon, Michael W. Smith, Rocketown moved into it's new location earlier this year, creating an environment that both fosters community among the registrants and provides great flexibility for the various production elements unique to the IMMERSE conference.

Rates for IMMERSE 2012 begin at just $199 if registration is submitted before March 31, 2012.

"It is our desire to provide an atmosphere where creativity, camaraderie and learning can thrive," says Jackie Patillo, the Executive Director of the Gospel Music Association. "The IMMERSE stage is set to welcome up-and-coming artists and songwriters to share their talents in front of today's leading music professionals. As well as uncover some of the mysteries of artist development and music industry standards."

Conference speakers, competition judges and live performers will be announced in the upcoming weeks.

Programming will include classes in music business, songwriting and artist development. As in past years, IMMERSE will offer unprecedented access to some of the most influential and established names in Christian music.

For more information on IMMERSE, please visit online at: www.experienceimmerse.com, www.facebook.com/gmaimmerse and www.twitter.com/gmaimmerse.

About the GOSPEL MUSIC ASSOCIATION:
Founded in 1964, the Gospel Music Association serves as the face and voice for the Gospel/Christian music community and is dedicated to exposing, promoting and celebrating the Gospel through music of all styles including Pop, Rock, Praise & Worship, Urban Gospel, R&B, Hip Hop, Southern Gospel, Bluegrass, Country and more. The GMA community consists of agents, artists, church leaders, managers, promoters, radio personnel, record company executives, retailers, songwriters and other industry visionaries. The GMA produces the GMA Dove Awards and IMMERSE. For more on supporting the GMA or becoming a member, please visit www.gospelmusic.org.

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